The Brand

The brand “L’Aura Cool Bags” founded in 2004 by Laura Angelilli. Today the brand, with the right marketing, is determined in the commercial expansion in Europe and the rest of the world, with the partnership of different showroom and participating in various show around Europe. L’Aura wants to be a dynamic brand that always pays attention to the fashion trends into the creation of new collection, and to keep the touch of originality that made unique all her bags, the cure in the search of the details, of the materials, of the colors. The models blends from the modern style, to the “chic retro'”, from the “bon ton” to the “glamour super fashion”. A synthesis of avant-garde that looks at the future without forgetting the Italian tradition that is a reference point in the world of fashion. “L’Aura Cool Bags” is an idea of independence and research, also thanks to the modernity of the materials.
The “L’Aura Cool Bags” are small pleasures to always wear. Originals and very fashionable. The real bag speaks Italian, “L’Aura Cool Bags” are strictly Hand Made.
THE BAG IS LIFE, AND YOU ARE INSIDE

Laura Angelilli was born in Italy in 1977. She is a little girl, but already, from her pencils are coming out sketches of little women “dressed” with only one accessory: the bag. She looks for inspiration, the innate curiosity push her to rummage trough the family old trunks, looking for old bags. She realize little “jewel bags”, sawing with thread and needle, to give as a present to her girlfriends. From this passion is borning the “L’Aura” brand. After the artistic studies, the restoration of old paintings, travelling around the world to catch the moods of fashion world. L’Aura is ready to step up into the fashion business. She draws the first collection in New York, limited edition, where is going to be sold. Then back in Italy. She starts to work in Rome, as styling assistant, with the italian fashion brand “Jorando”, then in Bologna for the firm “Sissi Rossi”. From these experencies “L’Aura” acquires the “know how” to realize the bag with the capital “B”, and begin a new walk into the business. Collaborating with the italian brand “Miss Sixty”, leader in street-wear accessories.
Her artistic personality grow, new experncies, a lot of passion and the glamour dream, all hers, became reality; the brand “L’Aura” luxury handbag.